Riders of NetApp Endura also worked with the Fuji design team in the development of the Fuji Transonic Aero Road Bike.
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Previously, until the end of 2014, Fuji sponsored and equipped the UCI Continental Circuits NetApp Endura, which rode the Fuji Altamira Road Bike and Fuji D-6 1.0 Time Trial bike. Sponsored teams and riders Ĭurrently Fuji sponsors the UCI Continental Circuits Caja Rural-Seguros Cycling Team. On Februit was reported that the Tiger Group won the auction for ASE. On Januit was reported that Head Sports backed out of the deal to buy ASE. It was reported on Januthat HEAD was buying the assets of ASE (the parent company of Fuji) out of bankruptcy. In November 2018 ASE (the parent company of ASI and Performance Bicycle) declared bankruptcy, leaving the fate of US distribution of Fuji bicycles uncertain. In the United States, the Fuji brand is owned and distributed by Advanced Sports International (ASI), a privately held corporation located in Philadelphia, Pennsylvania. Fuji bicycles are now built in Taichung, Taiwan Dong Guan, Guangdong Province, China and in Kutno, Poland by Ideal Bike Corporation. In 2004, Ideal Bike Corporation, Taiwan's third-largest complete-bicycle maker, acquired 17% of Advanced Sports International Asia, which markets the Fuji brand of bicycles in Asia. In 1998, Jadeland Pacific, an investment group in Taiwan, acquired 100% of Advanced Sports, which had purchased the assets of Fuji America as well as the worldwide distribution rights to the Fuji bicycle brand. Toshoku America filed for bankruptcy in 1997, and in 1998, Nichibei Fuji Cycle Company Ltd., Fuji America's parent company, also declared bankruptcy.įollowing bankruptcy, bicycle distribution in the United States was taken over by Advanced Sports. The company eventually designed new models, taking advantage of modern improvements in materials and construction techniques, but this proved insufficient. Fuji bicycles produced in Taiwan were not as well regarded by U.S.
One of the last Japanese bike companies to shift production to Taiwan after the fall of the dollar, Fuji bicycles cost more in the United States than most competing brands, causing a drop in sales. With the continued rise of the yen, Fuji fell on hard times in the early 1990s. bicycle sales, often using frames produced at lower cost in Taiwan. This allowed manufacturers such as Specialized, Giant, and Trek to make inroads into Fuji's share of U.S. The demand for mountain bikes caused a steep decline in touring and road bike sales. Fuji was not well situated to take advantage of the mountain bike boom of the 1980s. ĭuring the early 1980s, Fuji developed touring bicycles, and in 1986 was one of the first to manufacture frames of titanium.
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In 1974, Richard Ballantine, author of Richard's Bicycle Book, recommended Fuji road bicycles at or near the top of each of four price and quality categories, from basic (low-price) to professional (high-end). It introduced the first successful mass-production 12-speed bicycle in the mid-1970s, using a redesigned rear axle to minimize spoke dish to maintain wheel strength. Fuji played a part in the cycling boom of the 1970s. He repeated this role at the 1968 Olympics in Mexico and the 1972 Olympics in Munich, Germany.īy 1971, Fuji America was established to distribute models across the United States. At the 1964 Tokyo Olympics, Fuji's chief engineer and designer, Dr Shoichiro Sugihara, designed the Japanese national team bicycles and was team coach. retailers such as Sears & Roebuck and Montgomery Wards.ĭuring this period, Fuji became a partner with several contractors supplying parts for Japanese bicycles, including Sugino Cycle Industries and SunTour. Toshoku America sold private-label Fuji-made bicycles as house brands through U.S. In the 1950s, Toshoku America acquired distribution rights to Fuji-made bicycles in the United States.
Shoichiro Sugihara, riding a Fuji, won the first race. The first Asian games were held in New Delhi in 1951. Today, this race remains a premier race in Asia. In the 1930s, Fuji established the first national stage race between Osaka and Tokyo and sponsored the winning team. By the late 1920s, Fuji was Japan’s most popular bicycle.
During World War II the company name was changed to Dainippon Cycle, which after the war was changed back to Nichibei Fuji Cycle Company. At first, it was importing and distributing US-products, but later it began bicycle production in Japan. In 1900 it was established under the trade name Nichibei Shōkai (literally 'Japanese-American Trading Company'). The company was founded in 1899 in Japan by Okazaki Kyūjirō.